Campaign: The Sense of Reborn

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This is a fictional promotional campaign for X-cut hair salon. X-cut is an economical quick cut salon. The concept of this campaign is “the sense of reborn” which showing a fresh, lively and young visual to represent customer feel to reborn after experiencing the haircut services in X-cut.

 

With the campaign, X-cut targets young-minded teenager who might be potential users of X-cut to accept new thing and experience quick cut services in X-cut.The campaign comprises billboards, staff t-shirt,leaflet, infographic and website design.